‘Ruby and the Rainbow’ was inspired by my little girl, Ruby. As any
mum with a new baby will know, you spend a lot of time shopping
around for baby clothes, but most of the clothes I saw were just a bit
I wanted designs that were bold and colourful, and as I’ve always liked
craft and design, I started making my own clothes for Ruby. I spent a lot
of time choosing the right fabrics because I wanted the clothes that I
made to be really soft and cozy, but I also wanted them to be practical
With many of the designs, I used Ruby’s name so that the design was
personalised. I started out just making clothes for Ruby, but my friends
also loved the designs and asked if I could provide personalised
versions for their own babies and toddlers. The final push was when I
took Ruby to her playgroup and other mums started saying, “I love
Ruby’s top - where did you buy it?”. It was clearly time for the story of
‘Ruby and the Rainbow’ to begin.
Many of my designs feature rainbows, which have a special meaning for
me. Ruby is a ‘rainbow’ baby - a child born after a loss (a miscarriage or
stillbirth). When I was expecting Ruby I really appreciated the support
I received from family and friends, and I will be donating 10% of the
company’s profits to charities supporting families who have, or are
expecting, a rainbow baby.
Ruby’s middle name is Ingrid, named after my mum. She died before
Ruby was born and on the day that she died there was a beautiful
rainbow. Now, every time I see a rainbow, it reinforces the connection
that will always be there between my mum, Ruby and me.